Our Story

The story of Sacoor Brothers cannot be told without mentioning the cherished dream of four brothers, who in November 15th, 1989 embarked upon an incredible adventure to build a brand  that curates a fashionable lifestyle synonymous with quality, design, value, service and above all classic elegance. Values that have made the brand a major global fashion house, seen in upmarket fashion capitals all over the world.

Sacoor Brothers started out as a small fashion retail store that sold clothes exclusively for men. It was located right at the heart of the European capital, Lisbon, on a busy street where the smell of freshly brewed espressos and delicious pastries filled the air.

Service and experience are at the core of the company’s DNA. A passion that has lead the brothers to continuously design high-quality collections combined with an excellent and ever improving service. There are no secrets to this, as it is the company’s commitment to train its employees in the kind and welcoming spirit of the Portuguese people. A successful strategy that promptly culminated loyal customers and business growth.

It was in 1997 when Sacoor Brothers opened its first store within a shopping centre in Lisbon, the biggest shopping mall in Europe at that time. After mastering the art of dressing men, Sacoor Brothers extended its core business and began creating collections for its Sacoor Woman line in 2001, available in Sacoor Brothers boutiques. The fashion house identified the need to offer its distinguished style for boys and girls, prompting the opening of dedicated kids stores in 2014. Now the entire family has access to being dressed by the well-loved brand.

As the brand grew to satisfy the fashion needs of its demanding customers, so did the need to partner with famous local and Hollywood celebrities, athletes and international football clubs; in order to gain global recognition in international markets. These celebrity partnerships allowed Sacoor Brothers to gain strength to begin its international expansion in 2007 that launched in Spain and the United Arab Emirates.  

Now proudly present in 13 different countries, Sacoor Brothers recently celebrated the opening of its 100th location. Men, Women and Kids can experience the world of Sacoor in Portugal, Spain, UK, Belgium, United Arab Emirates, Qatar, Bahrain, Kuwait, Saudi Arabia, Lebanon Indonesia, Malaysia, and Singapore.

Sacoor Brothers is not satisfied in just making apparel. We set out to craft pieces that reflect emotion, aesthetics and a deep appreciation for culture. The end results is seen in timeless pieces rich in history and tradition, yet perfectly modern.

Sacoor Brothers is today a premium brand, offering ‘defining’ refinement to those who appreciate elegance.What began with a small store in Lisbon has now grown into an internationally recognized brand, that invites customers to enjoy a remarkable retail experience with a distinguished spirit of fashion.